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OpenAI Expands ChatGPT Capabilities with Integrated Search Functionality
Essential Tips for Structuring the Beginning, Middle, and End of a Novel.
Essential Tips for Structuring the Beginning, Middle, and End of a Novel
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How to Write Engaging Blogs People Want to Read
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How to Change Your Apple Watch 9 Face Clock to Digital
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Drivers Who Text 23 Times More Likely To Crash
Social Media Will Not Replace Search
Social Media Will Not Replace Search
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Guide to Improve Your Email Domain Reputation
Fall Planting Guide for Eastern Tennessee
Fall Planting Guide for Eastern Tennessee

Tag: search

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webproworld

Search Engine Optimization (Re)Visited

In the wake of pay-to-be-included search engines popping up right and left, one often wonders, “What’s the use of spending so much time on optimizing various pages for various search engines when what you actually have to do is, pay for the indexing?

Few people realize that paying for inclusion hardly affects the ranking, especially in serious search indexes like Yahoo! If you pay them, they review your page within a decent time frame, and if the site is unsuitable for inclusion, they let you know, and advise you to carry out various changes.

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Getting Back To Search Engine Optimization Basics

When starting any SEO campaign it is tempting to leap straight in and start tweaking meta tags and changing text. However, like any successful marketing strategy, it is vital to ensure that you know whom your audience is and how to reach them. In the same way traditional advertising agencies survey their demographic audience, search engine marketers must ensure that their SEO campaign targets the correct keywords or search phrases. Target the wrong search phrase and you could end up with great search engine rankings for keywords that have no search requests. A few hours now spent ensuring that the correct search phrases are targeted, can save months of useless optimization.

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Styling Your Copy for Search Engines AND Visitors

Since all of the major search engines use the words that appear on web pages as an important factor in their ranking algorithms, it is important to make sure that you let the search engines know exactly what your pages are about. However, it is just as important that you do so in a way that will not compromise your marketing message or turn off your visitors. To demonstrate how it is possible to style your copy for search engines without diminishing the visitor experience, it is perhaps easiest to create a fictional example.

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Successful Site Architecture: Notes taken at the Search Engine Strategies Conference

This information-packed session should be on a “not to be missed” list for future participants, no matter what their level of expertise. I found myself continually saying, “Oh yeah! I forgot about that!” as they discussed strategy after strategy. The session offered excellent reminders of things that are so easy to forget, especially considering how complex search engine marketing is. And, it presented new strategies as well, important strategies that need to be placed in the forefront of all search engine marketing endeavors.

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