I’m sure that everyone knows that the travel sector is one of the most competitive online. There are literally thousands of sites and the search engine rankings appear to be controlled by the big corporate travel sites. So where does that leave a small travel business on the internet? Well, there are actually still many opportunities for these sites.
SEO Corner – Attributes, Variables, and Search Engine Visibility
Question: Do search engines read information contained in JavaScript variables, the page head, and in the page body? Do search engines follow JavaScript links?
The Myth of “Guaranteed #1 Ranking” in Search Engine Marketing
You’ve seen the ads: Guaranteed #1 Ranking! There are no guarantees in search engine marketing and website promotion. If anyone tells you different, you should check quickly to make sure they don’t have their hand in your wallet.
In Search of Dave
The old Cheech and Chong skit about “Where’s Dave?” no longer holds true for us. We know where Dave is: He’s right on our computer desktop.
Are You Losing The Search Engine Game?
Many wannabe and newbie webmasters tend to view search engines as their salvation. While certainly important, they can not generate the traffic some hope for. Other marketing methods must be employed as well.
Search Engine Basics: The Meta Tag
Now, I know what you are thinking; “surely we don’t need to worry about Meta tags, as most search engines ignore them” and for the most part you would be right. The importance of Meta tags has diminished so considerably over the past couple of years, that I fully expect this to be the last article that I will write discussing their optimization. That’s not to say that they are already a dead issue, but in the next 6-12 months their importance will be virtually extinguished.
SEO Corner – JavaScript and Search Engine Visibility
Question: I am using JavaScript on my site, and I am concerned that my site may not being fully seen/indexed by the search engines and the spiders. How can I find out?
Search Engine Optimization and Page Templating
Dear Ross
I wonder if you can advise on how I should set up a menu structure (template) for a new site in a way which is optimal for search engine positioning:
Search Engines vs. Database-Driven Websites – Optimizing PHP
Dear Jim
I have a question regarding a e commerce site using PHP extensions vs. html. That is, I have seen at this SEO site that there might be an issue with search engines being able to crawl this kind of a site, since these are javascript sites I think there might be reason to worry, is it true? What should I do?
Shopping Search and the Small Online Retailer
Shopping search is something all large portal sites attempt to
incorporate into their search functionality in one way or another,
but knowing where you are getting your results from is the
difficult part for most of us. The biggest issue is that nobody
really understands that a search engine is made up of multiple
resources and that is especially true of shopping search.