Keywords and META tags can dramatically improve your search-engine ranking. Your prospects use keywords and key phrases to find you in the search engines. They give your web pages a chance to come up in the search results when your prospects type in words into a search engine that match the keywords in your META tags and web content.
SEO Corner: The Search Engine Marketing Cycle – Part 1
Reader Question: I am in the typical quandary of the Internet small business owner. I am trying to find a submission/optimization company that will do a good job for us at a reasonable price. We have found that the sales go up for about a three-month period when we take on a new service, then the sales level, then they fall. We are not opposed to paying a reasonable monthly fee, but we need a company who will actually be concerned about long-term results without us having to think about it and remind them.
Beware Of Search Engine Vanity
Just a few years ago, when asked “How do you drive traffic to your website”, many companies would name banner ads as their main marketing medium for increasing online revenues. In an effort to increase brand awareness, companies spent thousands of dollars on obnoxious banner advertisements on high profile websites in an effort to cement their reputation as the number one company or product in their industry.
Does Search Engine Traffic Matter?
The short answer is, “Sure.” And it likely always will. But the amount of free traffic search engines now deliver to many small online businesses doesn’t amount to much. And what there is of it continues to decline in importance. Pay-for-submission models are rapidly eliminating free options.
Search Engine Tips For Newbies
Back in 1996 when ImagineNation.com was first getting started, all you had to do was build a web site and visitors would immediately show up to see what was going on. Even though our business focus has changed, we still maintain some of the early web pages because those pages are still linked to and used by certain organizations.
Shaddow Domain Peer Review – Optimize For Search Engines
Julie makes a common mistake in thinking that being “listed on several search engines” will bring her traffic. A site can be listed in every search engine in the world but not have enough traffic. Being listed and being found when people look for the service or goods you sell are two entirely different things.
A Powerful Job Search Letter Often Ignored by Job Hunters
The follow-up letter is a powerful tool often ignored by applicants during job search. Written effectively, it can add weight to your application, particularly when a short list for second or third interviews is being determined by the recruiter. The follow-up letter has several uses:
Choosing Domains for Search Engine Placement
Dear Ross: What is your perspective on the search engine placement advantage conferred by a domain name that’s identical to the main search phrase for a site?
A Simple Web Search Engine
Every user expects a search engine on any Web site they visit. Unfortunately, search engines are extremely complex to develop. They require massive amounts of resources and time to implement. Today I’ll show you how to use a MySQL (or any SQL database) to create your own basic search engine.
SEO Corner – Search Engines and Font Tags
Question: Since Netscape handles the spacing around heading tags (<H1>,<H2>, etc.) differently from IE, I have been forced to use large font tags (<font size=”6″>) and bold them, so I can keep the spacing consistent, cross-browser.