I was worried. “With a hundred million web sites competing, how on earth can I get anyone to my site?
“Search engines,” said my friend Dave.
WebProWorld
I was worried. “With a hundred million web sites competing, how on earth can I get anyone to my site?
“Search engines,” said my friend Dave.
Step 1: Positioning (a.k.a. search term selection)
Search engine optimization is a growing industry, and increasing numbers of companies are becoming interested in hiring search engine optimization firms. Unfortunately, many of these companies become interested in search engine optimization for the wrong reasons, and many also have unrealistic expectations. This article should help companies determine whether they are ready to hire a search engine optimization firm.
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:
Question: We have recently inserted an “encryption code” in our home page at http://www.imagelair.com to keep most from viewing our source code (meta tags/keywords). The code works fine, but we noticed that our stats program reflected that about half of the hits to the default page every hit the “encrypt” page (our home page now).
My question is this. Will the search engines index our encrypted home page and Web site when it must go through the default page first, which has the encryption?
According to a recent study by Jupiter Media Matrix over 55% of all Internet purchases begin with a search engine. But 93% of these consumers did not look past the first two pages of the search results. In other words, if you are not listed in the first two pages of the search results, then you may as well not be listed there at all.
Keywords and META tags can dramatically improve your search-engine ranking. Your prospects use keywords and key phrases to find you in the search engines. They give your web pages a chance to come up in the search results when your prospects type in words into a search engine that match the keywords in your META tags and web content.
A Pay-Per-Click search engine (also called Pay-Per-Ranking engine) allows you to place your site at the top of their results almost immediately. This comes at a price, though.
Let’s talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address.
Having your very own search engine for your site will enable your visitors to quickly and easily find just what they are looking for, without having to navigate through numerous menus or wade through long lists of options. Your users can just type in a few keywords for what interests them, and within seconds they are shown to the exact pages on your website that are relevant.