Tag: search

Do-It-Yourself Search Engine Optimization Part 3: Off-Page Factors

Once you have selected your keyphrases and optimized your pages for them, the last step is to make sure that you get linked from the best directories, and from lots of quality sites with a topic related to your site’s. The best search engines, and in particular Google (who alone can deliver 80% of the search engine traffic to your site) “crawl” the web looking for links to your site. They interpret a link to your page as a vote, and the more links (votes) you have coming from quality sites the higher your page rank will be, and the higher the possibility that your page will achieve a good position in the search results pages. It’s that simple. Following these four steps is the best way to get the quality links you need:

Basics of Search Engine Submission in a Changed Search World

To Search Engine Optimizers, who submit client sites on a regular basis to the search engines, it can seem as though submitting sites via the standard forms at those sites is the most mundane and routine part of our jobs. It’s easy to forget the host of small business webmasters out there who do it themselves and need guidance through the maze of submission confusion.

Considerations For a Portal Site with Search Engine Presence

A client of mine is developing a large portal site using Oracle 9i AS and has asked me whether this program will have any effect on the search engine presence that their site already maintains. Can you tell me whether there are any issues I have to consider in optimising this site for the search engines (above the normal considerations) and what limitations the software might bring in this area.

Many thanks indeed for any help you can give.
Yours faithfully
Rachel S.
Artychoke

Back To Top