It’s “promote, promote, promote” all the way. Cut up your activities into small, easy to handle chunks.
Search Engine Marketing Campaign Planning
The search engine marketing environment is undergoing enormous changes as the industry and the Internet mature.
Search Engine Index Flux and Rank Checking
Like so many other search engine optimization agents, we, too, have found all ranking checkers we tested, including the market leaders, to be highly inaccurate at times, though not consistently so, which of course only makes matters worse. And which is why we finally resorted to writing our own server based, customized solution.
Paid Search Engine Inclusion Programs – The Details (1) Inktomi + AltaVista
Following our overview of current paid search engine inclusion (PFI) programs, we will now take a closer look at the technical procedures involved, spidering activity, quality of service, etc. This first instalment deals with Inktomi and AltaVista, more will follow in a later article.
Decloaking Hazards – Why You Should Shun Caching Search Engines
While all search engines use one form of caching or another to build their indices, some of them make a point of displaying cached web pages to their users. The commonly quoted pretext for this is that it offers searchers fast access to a page’s content, making it easier to check out whether it’s what they are really looking for in the first place. Of course, what this actually does is keep visitors on the search engine’s site, making them more susceptible to banner ads and other means of promotion.
Over 100 Million Americans Use Search Engines
Nielsen//NetRatings recently reported that 1 in 3 Americans use search engines in their daily lives. This means that over 76% of the online population uses one of many available search engines in their day-to-day browsing.
8 Steps to Design a Surfer Friendly Website That Search Engines Love!
1) Crystal Clear Source Code (HTML/CSS)
Many web-designers give far too much importance to the look and the graphics of the website while ignoring the clarity of the source code. Clean and well-written source code is the first step to website design success. If a spider cannot find your keywords, you might just as well forget about search engine optimization.
Search Engine Optimization and Web Site Usability
Build a Web site and the people will come. Ha! If it were only that easy! The Web is the one sales environment where the customer has total empowerment. They have all the resources (i.e., your competitors) just a mouse-click away.
Expert Insight On Search Engine Strategies
The conference is over, but the insights keep coming in. I want to share with you some of the highlights from interviews I had with Greg Jarboe, Dan Thies, Ben Pfeiffer, and Andy Beal (all authors of past Murdok articles and attendees at the SES conference).
Search Engine Strategy Links or Content?
The Links vs. Content “Debate”
A debate of sorts is raging in the search engine optimization community, about whether content or linking is the best path to top rankings. This debate has been played out in all of the major search engine discussion forums and has become fodder for countless blogs.