Amazon got the search world buzzing with the launch of their new search portal A9, but how will this new service affect the way that your customers interact with your brand?
Defending Organic Search: The Other Side of the Comscore IAB Study
IAB and ComScore recently released the first major study on the effectiveness of sponsored search advertising. Not surprisingly, considering the study was sponsored by Overture and Google, the report was very favorable towards sponsored search, often at the expense of organic search.
Amazon Enters Search Engine Fray With A9
Online retail giant Amazon has entered the search engine wars with their own search engine. Called A9, Amazon’s search is built around the Google search engine and uses AdWord placements, but the similarities stop there.
How to Easily Create a Search-Engine Friendly Navigation Menu For Your Website
A navigation menu is an important element of a website. A good navigation menu helps your visitors navigate through your website efficiently – in as few mouse-clicks as possible.
Findory.com Streamlines News Search
Working through the huge amount of news available online can be a daunting task. Findory.com agrees that the amount of news available is mountainous and has launched a site that addresses this issue.
Mesothelioma Generates Ad Revenue For Search Engines
Asbestos-related cancer mesothelioma has become one of the hottest words in search engine keyword advertising, costing as much as $90 dollars per click in some cases. Considering that most search engine ad words cost around $1 a click, mesothelioma is clearly the industry leader in price per click.
Search The Web Using Sketches
Software firm Imaginestics has licensed a new search technology that allows you to use a sketch as a “keyword” to search the web. Developed at Purdue University, the software allows users to search millions of database entries based on 3 dimensional objects.
What You Can Expect From Search Engines
Search engines will be a way for you to generate from as little as 20% to as much as 60% of your business online (depending on what other marketing techniques you use). Since there are over 130,000,000 webpages in existence (yes that is 130 million!), it is extremely important to understand how they work and how to increase your chances of being placed in the top 20 of the search results. For example, if you were to type “music” and “CD” into the AltaVista search engine as a keyword the result would be over 1,000,000 related site URLs.
AskJeeves Adds Features To Compete With Search Engine Giants
AskJeeves has rolled out a number of new features designed to give you more targeted search results.
Flash based web sites and the search engines
As with many of my articles and newsletters, this one is inspired by a question put to me: “Is it true that you should not have a flash web site since search engines do not recognize flash? ”
The short answer to the question is yes and no. 🙂
Search engines traditionally cannot see flash – but since Flash 4, Macromedia (the guys who make Flash) built into Flash the capability to be ‘seen’ by the engines. Today search engines like AlltheWeb.com, Lycos and Google among others can index (see into) Flash movies, but only in a limited way. As far as I can tell, the engines can only extract links from the Flash movies and not much else. Compare this to an HTML page where the search engine robots (the automated programs that search engines use to surf and catalogue the web) can read everything about the page and thus your web site will have a much better chance of appearing in the search engines.