Reader question: I hear search engine marketers talk about site architecture all of the time and how important it is for search engine optimization. What exactly is site architecture and how should I be implementing it on my Web site?
Web Site Architecture and Search Engines Part 2
Reader question: I hear search engine marketers talk about site architecture all of the time and how important it is for search engine optimization. What exactly is site architecture and how should I be implementing it on my Web site?
Yahoo Search Shortcuts
I’ve used Google shortcuts for a long time – you know, like “links:www.Murdok.com” to find out how many links to my site Google recognizes, and “define:guttural” to find definitions. They also recently launched a travel information shortcut, and a number range operator.
Search Engine Ad Revenue Up 35 Percent
Interactive Advertising Bureau (IAB) has released the Final Full-Year 2003 Internet Ad Revenue Figures, and the report has revealed that ad sales across the Internet has risen 21% from the previous year. The biggest jump, however, was in keyword sales.
Natural Search – The Great Equalizer
You scroll down past the banner ads and enter your search term. You pass the “sponsored results” without a glance. You ignore the shaded results to the right, as well as the additional “sponsored results” at bottom. Hiding somewhere in the middle of it all, you finally find the results you came for.
When is a Search Tool Not a Search Engine?
Search engines were created to give user access to the vast amounts of data located on the web. This is the equivalent of creating a pair of glasses to find a four-leaf clover in a large field: you know it’s probably in there somewhere if you look, and that it’s just sitting there waiting for you to find it; all you have to do is be in the right place, looking in the right direction, and assume the glasses are giving you the precise focus you need to find it.
ForumZilla Launches Forum Search
Competition in the search engine business is fierce. There are 3 major companies vying for the top spot, with a few smaller companies biting at the big engine’s heels. To innovate within the search industry is to develop niche search engines.
Open Source Search Engine Seeking Ideas
OpenIndex, a website looking to develop an open source search engine index, offers a communal place for ideas and pointers on index development.
MSN Sandbox Highlights Search Features
Eager to capitalize on the growing search engine industry, MSN, Microsoft’s web portal, has launched Sandbox. Sandbox is the testing ground for MSN technologies designed to provide a broader search engine presence.
Search Engine Loyalty Drives Industry
The results of iProspect’s Search Engine User Attitudes Survey, which focuses on search engine loyalty, have been released. These results paint a clear picture on search engine usage, popularity, and how users are loyal to their engine of choice.