MSN, Internet portal of Microsoft, has announced that they have acquired the email search tool company, Lookout. The software MSN purchased has the ability to search for files and desktop data within Microsoft email client, Outlook.
If Big Ad Agencies Can’t Handle Search Engine Marketing, What’s A Small Business To Do?
A recent online news article entitled “Five Reasons Why Ad Agencies Hate Search Engine Marketing” struck a responsive chord in the search engine marketing (SEM) community. Lots of posts, both critical and supportive, showed up in online forums. The article made some points that I have noted myself in previous articles. The most important ones are that good SEM is labor intensive and expensive, that profitability is hard to achieve, and that the search engine companies keep moving the goal posts. I think it’s worthwhile considering the extent to which these problems also impact localized search engine marketing.
Does Paid Search Engine Placement Affect Site Traffic
Atlas DMT performed a study that researched whether or not paid search placement has an affect on the amount of traffic sites with paid listings receive. This study does not focus solely on paid inclusion. It also takes into account the exploding trend of companies employing SEM.
Ad Agencies Versus Search Engine Marketing
The explosion of revenue and site traffic generated by search engines has led to a new marketing method that has yet to be embraced by all ad agencies. Generally speaking, search engine marketing is the process of improving a site’s ranking within SERPs by utilizing SEO techniques or optimizing search engine PPC ads for the purposes of improving the ad’s position.
And You Thought Google Was Just a Search Engine
Everyone loves Google for searching online, but did you know they also offer other tools for your Web based enjoyment? Google’s technicians are a very talented group and they’re constantly at work developing new and fun services. You’ll find a complete list at http://www.Google.com/options/
Acoona Search Engine Launched By China Daily
China Daily Information Company (CDIC), partners with China Communications Corp (CCC), is set to launch a state of the art Business Search Engine that utilizes a new proprietary Artificial Intelligence Technology. They have developed the portal Acoona.com, when launched is supposed to deliver the most accurate Business results from a search engine.
Non-Search Engine Promotion
Last week in our WebProWorld forums, one of our moderators Bill Hartzer made what I thought was an interesting post about promoting your site without search engines. Bill’s post basically consisted of a question as to what methods existed -aside from search engines- for promoting your site.
Spotlight On Apples Upcoming Desktop Search Engine
Last week, Steve Jobs, Macintosh CEO, unveiled the upcoming update for Mac’s OS X. The update, version number 10.4, is called Tiger. The differences in this update are not so much visual; rather, it’s more of a performance enhancing revision.
Telstra Prepared To Launch Sensis Search Engine
The Australian-based Telstra Corporation is expected to launch a search engine built around their Sensis property, a Yellow and White pages-based service. This move is seen as defensive strategy against Google and Yahoo.
Search Engine Optimization Tools
Well, I bet many of you have been trying to find tools to help you in optimizing your website for search engines. So I thought I would throw together an article with a list of really useful tools (and of course ill give you a link to their websites so you can download them to!)