A report conducted by Nielsen//NetRatings determined that while the demand for search engine advertising is continuing to grow quickly, the supply of appropriate search inventory is not. In laymen’s terms, the study indicates that there isn’t enough search engine space to accommodate all would-be advertisers.
Improving The Image Of Search Engine Marketing
What can be done to improve the image and reputation of SEM? With the recent Traffic-Power/black-hat SEO debacle, the article that detailed various ad agency SEM complaints, and numerous other articles that have questioned the need for SEO/SEM has helped give the industry a proverbial black eye.
Desktop Search Tool Blinkx Launches
Blinkx, a desktop search utility whose offices are based in London and San Francisco, is expected to end its beta testing later this week, while making an official launch. Blinkx was designed to work without keywords or other perplexing search methods. Blinkx can search the web, news, or files on the users PC that relate.
How Search Has Evolved:
Part II of ‘Back In The Day’
In the early part of the 1990s, people were just beginning to learn about the World Wide Web and what it could offer. I remember hearing excited news reporters announce that through the Internet people in America could connect in real time with those from Australia, Asia, or Europe. A wealth of information would be at our fingertips and the entire world would virtually be our backyard.
BBC Eyes Search
The BBC has tentative plans to launch it’s own search engine designed to compete with major search entities like Google and Yahoo!. The BBC’s new media director Ashley Highfield tells a British publication that the BBC has its eye set on the search engine industry. Given that the current search landscape is currently dominated by American properties, the BBC believes that a new search engine -with a British twist, could successfully enter the foray and provide a desirable alternative to its American counterparts.
Feed Me. Satisfy the Search Engines and Your Site’s Visitors With Relevant, Keyword-Rich Content
Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine. Or a searcher for that matter. Good, relevant content does.
Mobile Search Slow to Catch On
“Mobile Internet searching is still out of the loop,” Chris Oakes of the International Herald Tribune reported Monday.
Back in the Day: Old School Search
Before we can determine where we’re going we must know where we began. Instead of exploring the entire complex history of search, let’s glimpse into the past of today’s most popular search engines and try to guess what the future may hold.
Search Engine Optimization Tips
When optimizing your website for the search engines there are certain things you want to avoid, and certain things you want to accomplish.
Feedster Introduces New Look, New Search Options, Sponsored Ads
Subscription news search engine Feedster introduced an improved version of its web presence, complete with enhanced search features, a new, more streamlined look, and sponsored listings. The sponsored listings, which appear on Feedster’s SERPs, are being provided by Overture.