I often get asked, “How do I improve my site’s performance in the search engine’s.” or “I have a small budget, how can I compete with the larger sites.” It can seem daunting when you type in your key search term and you see Google returning 200,000 results! Over the course of this article I am going to teach you some techniques that you can use to improve your sites ranking in the major search engines. These are not in any particular order but you should try and cover all of these if you want to perform well.
The Secret Benefit Of Search Engine Optimization: Increased Usability
A higher search ranking is what many website owners dream of. What they don’t realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors.
Google Print: A New Era For The Search Engine
While some may wonder what the next step for the search engine industry to take, Google may have already answered that question. Ever evolving, Google has their eyes set on the future with news of their newest innovation, Google Print. Not only will the search engine’s newest entity allow room for an exponential amount of growth, Google’s written word department may also open new avenues for search engine marketers to pursue.
Weighing The Desktop Search Pros And Cons
The “in” item for big four of the search industry (Google, Yahoo, MSN, and, Ask Jeeves) is Desktop Search utilities. By early next year, all the major search platforms will/should have a branded, functional Desktop Search (DTS) model for the masses to use.
Yahoo Partners with Verity on Enterprise Web Search Application
Yahoo has partnered with enterprise software company Verity to release an enterprise web search application.
Lycos Announces Top 50 Search Terms of the Year
Lycos announced The Lycos 50’s eagerly anticipated annual list of top 50 search terms for the year 2004.
Search Engine For TV
blinkx announced the availability of blinkx TV, the first search engine that allows you to search TV across news, sports and entertainment programming.
Whats The Deal With Other PPC Search Engines?
As far as most advertisers are concerned, there are really only two pay per click search engines that deserve their attention – Google’s AdWords and Overture (owned by Yahoo!). After all, these are the most popular search engines that dominate the industry in terms of traffic, technology, and popularity.
Search Engines Contribute High Levels of Holiday Shopping Referrals
While visits to shopping sites are claiming a record share of total holiday season Web visits, search engines are continuing to contribute high levels of shopping referrals.
MSN Desktop Search Feedback
Since Microsoft officially announced the availablity of the MSN Desktop Search their blog has received over 100 comments which includes some interesting and useful feedback.