In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their name to be recognized as a quality organization and a leader in their field.
Even Search Engines Know the Value of Blogging
You can’t look very far online without seeing a weblog, or blog. They’re increasing in popularity and many companies are starting to use them to communicate with their customers about latest projects or new products in a “human voice.”
The Changing Face of Search Engine Optimization
With the ever evolving internet market for just about anything you can imagine and Google’s index growing to almost 9 billion pages, and counting, there is little dispute amongst search engine optimizers that our job is getting much harder.
Search Engine Optimization for RSS Feeds
Tips for Helping Your RSS Feed Perform! In some ways RSS is very similar to HTML, the language commonly used to create websites.
Advertise Locally Using Search Engines
While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience, the effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently.
How to Advertise Effectively in PPC Search Engines
Here Brian Williams explains precisely how to advertise effectively, including the single most important thing to understand, why you must understand the benefits your customers seek, the most important element in your advertising, appealing to the reader’s self interest, hints for body copy, emphasizing risk reversal, closing the sale, effective testing, and using keyed responses.
Podscope To Search Audio, Video
When first launched, Podscope was introduced has a spoken word search engine that focused on podcast content. However, Podscope’s capabilities have been expanded to include content from audio and video files.
Left, Right, or Center? Can a Search Engine Be Biased?
Is there a conspiracy deep in the belly of the Internet beast? Are corporate entities secretly driving the information available to you-subtly stroking toward a global political opinion matching their own agenda? Maybe they are. Maybe they’re not.
goWholesale Launches Blog Search Engine, Services
Because of a number of search engine relevancy discussions, vertical search engines have been a topic of conversations. Vertical search engines are niche-based engines, normally focusing on one industry.
Grokker.com Bring Visuals To Yahoo Search
Today, Groxis Inc., a search visualization company, announced the launch of Grokker.com, the first web-based version of Groxis’ visualization software.