Danny Sullivan again says Google and Yahoo need to dispense with the whole index size issue.
The Business End of Search Engine Marketing
In 1995, just having a Web site was cool, but promoting it was simply unheard of. Back then, Google was just an infinitely large number used by geeks and mathematicians to determine the probability of getting a date with Pamela Anderson.
How Important is ALT Text In Search Engine Optimization?
For years, search engine optimizers have included their important keyword phrases in ALT text for images, feeling confident that many of the search engines considered the contents of ALT text when determining relevancy.
Fuzzy Search Engine Math: Whos Really Bigger?
Just when you thought someone was going to settle this once and for all, you’re thrown a curveball. Yahoo! says they’ve got a bigger index. Google says, “We don’t buy it.” And now a third party comes out on the side of Google, but has some suspect research methods. This is really, really confusing.
Are Search Engines Altering Reality?
Fresh from the hazy archives of Amsterdam scholarly research, a group of Dutch scholars have presented a concept that may indeed cause spastic synaptic misfires-a meltdown, even. The group maintains that because of the way search engines index the Web (as a subsystem of a greater system, the Internet), they may be altering time and space by creating multiple “presents.” Huh? Wait, there’s more.
Writing Search Engine Friendly Webpages
In order to tap the huge stream of targeted traffic an internet search engine can provide a website you need to master a few common sense principles when crafting your webpages.
Local Search Makes Your Business a Big Fish in Your Local Community
The Internet Contains Billions of Website Pages – All Clamoring for Attention
Joining Yahoo In Search Marketing Alliance
Anyone who’s been following the SES knows the search marketing is a tough business because marketing can be tough enough on its own but when you add competitors from all over the world and it gets tougher. Yahoo’s taking a shot at a Search Marketing Alliance Program to help people navigate their way through the world of SEM.
Link Buying The Search Engines Respond
Google, Yahoo, and Ask have a much different take on link buying than do the SEMs. Chris Richardson of Murdok sat in on this Q&A at SES 2005.
Is Murdoch Foxing His Way Into Search?
The Internet rumor mill is working overtime as forums light up with speculation about Fox Interactive Media’s apparent interest in acquiring a search engine among other portals, especially after News Corp.’s $580 million purchase of Intermix Media, the owner of MySpace.com.