New Changes from Google and Overture
Google AdWords: Enhancing Relevance and Conversion Rates Over the last few weeks, Google’s AdWords team has been rolling out a…
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Tag: search marketing
Flying Blind? Search Marketing Metrics
At the beginning of the Balanced Scorecard, a book on the new generation of performance metrics, authors Dr. Robert Kaplan…
Defending Organic Search: The Other Side of the Comscore IAB Study
IAB and ComScore recently released the first major study on the effectiveness of sponsored search advertising. Not surprisingly, considering the…
Dissecting Search Engine Result Pages
Reader question: I have never paid for a listing in any search engine and want to know why my site…
Looking Ahead: The Future Of Search Marketing
I have a couple...ok three questions for you. #1. What do you see in the future of the SEO marketing?…
Overture – A Can’t Lose Pay-Per-Click Strategy
The absolute quickest surefire way that I know of to get instant website traffic is using pay-per-click search engines. You…
A Glimpse into the Lycos Search Engine
Recently, the Academy of Web Specialists had the good fortune of having Adam Soroca, a representative from Terra Lycos http://www.lycos.com,…
A Glimpse into the Lycos Search Engine. . . A Visit with Adam Soroca, a Representative From Terra Lycos, Part 1
Recently, the Academy of Web Specialists (http://www.onlinewebtraining.com) had the good fortune of having Adam Soroca, a representative from Terra Lycos…
Submitting to Inktomi
Dear Dan, The cost for submitting the first URL to the Inktomi database for one year is $39 and the…
