Computer Associates did it again – they have to restate earnings.
Stanford: SEMs Are Getting Screwed
Search engine marketers that don’t know what they’re doing are getting ripped off in keyword auctions, according to a new study released from Stanford Graduate School of Business. The researchers claim pay-per-click engines like Google and Yahoo! have modified an older bidding model to maximize profits.
Screwed: Is this an inevitability in the SEO World?
By about 2pm everyday, each of my team members has spoken to a good handful of clients and potential clients who have been speaking with other SEO firms.