I’ll start this article with a couple of disclaimers: this is not a new product, and Apple had absolutely nothing to do with it. That said, behold iGoogle, the latest incarnation of the Google Personalized Home Page.
Make Your Headline Scream “Benefit! Benefit! Benefit!”
When it comes time to write your headline, be it for your sales letter, web page, or advertisement; always ask yourself: “What’s in it for the customer?”