Project Panama receives its formal entrance to the commercial market on February 5th, providing a new ranking model for search marketing.
Scoring For Better Leads
The biggest mistake made by marketers is to give mere inquiries to a salesperson.
Using Scoring System to Combat PPC Click Fraud
Web analytics is an inexact science. Good news for the sellers in the traffic industry where 10-15% is considered a normal discrepancy between the publisher’s and advertiser’s campaign statistics; not so good news for the traffic buyers. This error margin is a fertile soil for a traffic inflation cottage industry (see Brittany Thompson’s recent article PPC Guerilla Tactics in Murdok).You know there is a problem when Google in its pre-IPO filings cites click fraud as one of the potential risks investors should worry about.