After recently signing a six ebook deal with Atlantic Bridge Publishing (www.atlanticbridge.net), I quickly realized promotion would be a whole different ball game. I was used to promoting my Lance Howard print westerns to certain areas, and, indeed, I would be able to adapt a number of techniques to ebooks: bookmarks, promocards, postcards, etc. Having a bit of experience with ebooks previously, however, I soon realized I would need a somewhat different mindset for the novels, which spanned the range from horror to ripper/western and YA series horror. Many avenues used for print wouldn’t work as well and would have to be modified, with many new ideas instituted.