Many business owners and professionals are appalled at the thought of having to sell their products or services. If you are going to be successful though, regardless of your profession, you are also going to be in the business of selling. But you don’t have to don a plaid jacket and adopt the sales techniques that have made the used car salesman infamous.
Fire That Salesman
That salesman can’t sell anything! Fire’m!!
This phrase has been uttered innumerable times by frustrated managers and executives who failed to make their numbers. The blame is always laid at the salesperson’s feet. He did not close, she did not get the account; and so it goes, but few stop to look at the reasons for the salesperson’s inability to bring home the proverbial bacon.