Understanding the Partnership Lifecycle : An interview with Eyal Shavit, AxcessNet
Eyal Shavit is the founder and president of AxcessNet (Waltham, Mass., Tel. 781-466-8888) which since 1985 helped dozens of early…
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Tag: sales enablement
Marketing and Sales Alignment: How Siebel Does It
Siebel Systems is best known for its commanding share of the CRM market. Recently, the company has opened up to…
Give Your Business Partners Web Access to your CRM System
Depending on the industry you're in, you may rely heavily on business partners to help you sell, distribute, set up…
8 Tips for Establishing Successful Reseller Programs
So you're a small but growing company, thinking about establishing some reseller contracts to push your products. Maybe you've decided…
Making the Pocket PC a Competitive Weapon
Competition is fierce in the soft drink industry. Behind the placement of every vending machine is a detailed strategy designed…
Steps To Implementing A Marketing Program That Drives Sales
Goals 1. Determine your corporate revenue goals. I suggest you set three goals at three levels: Minimum Target Stretch
The Definition Of A Qualified Lead
Q: What is the definition of a "qualified lead?" A: Although the definition changes from company to company (and rightfully…
Introducing Partner Relationship Management (PRM)
In this difficult economy, companies are looking for tools that can help them retain the loyalty -- and business --…
A Framework for Sales and Marketing Collaboration
In this article, we'll try to add some detail and offer practical action items for sales and marketing when approaching…
Sales and Marketing: Sell Me The Money
We used to love sitting in meetings, sipping cappuccinos, and talking about "the brand" too. In 2003 it's time to…
