Stripping Down CRM to Pint-Size Simplicity
Over the past decade, companies have spent untold millions on the promise of CRM-that a single, shared view of the…
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Tag: SaaS
Siebel Takes (Another) Shot at ASP Model
After a good bit of speculation, IBM and Siebel have finally embraced the software-as-service model with the announcement of an…
Evaluating Online Shopping Cart Software
If you're in a position where you need to evaluate online shopping cart software programs for your company, you're in…
Develop E-Newsletter Software, Or Buy Off The Shelf?
In this Q&A with Michael Katz, e-newsletter expert, Ron Wright asks about developing his own application for creating and sending…
What to Look for in a Web Hosting Package
It is not a small decision to choose a web host for your web site. Once your website begins to…
Sp^m — How Much Will it Cost Your Business?
According to a recent study conducted by Ferris Research, a market and technology research firm specializing in messaging and collaboration,…
Eight Copy Glitches That Dry-Gulch Results
Most direct response writers have learned the importance of presenting benefits instead of listing features, of asking for response, and…
Why ExactTarget is successful
The economic climate of the past year killed businesses without sound tactics, which is why I decided to interview Scott…
The Entrepreneurial Edge
Some would say that big business has it made; I on the other hand believe that there will always be…
Understanding Applications Service Providers (ASPs)
Thirsty? You could haul water from the river every morning and boil it on the stove for bathing and drinking.…
