When Tactics Are Not Enough
Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a…
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Tag: ROI
The Big-Pay Off — Brand Value
Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility…
If Marketing is an Expense, Then You’re Doing It Wrong
What do many companies do when sales are low? They cut costs, all costs, even marketing costs. They say, "Marketing…
Choosing An Agency: Smaller Can Be Beautiful
Are you on the client side? It's not easy being in your shoes these days. The three-martini lunch went decades…
MAKE EACH DOLLAR COUNT – PART ONE !!
If you have unlimited capital behind you, and can afford to persistently advertise your product until you are successful, save…
Public Relations: Power Tool for the 21st Century
I address this article to businesses, associations, non-profits and public entity managements seeking a direct connection between the money they're…
Reach or Frequency? … Which Adds More $$ to Your Bottom Line?
Lets say that you have been given a budget of $10,000 (not including creative costs) to sell a new $800…
How Much Should I Spend on Advertising My Site? Part II
In part I we looked at three things you need to decide before you can calculate how much to spend…
Calculating ROI on your Investment in Requirements Management Tools
There's no question that a commercial Requirements Management tool is very useful; but, can it pay for itself at your…
Patience Is a Virtue
I want 10 million visitors to my site a day! A common desire, but not a common event. Banner ads…
