Five Things Most Search Engine Optimization Firms Wont Tell You — But That You Need to Know Before You Spend a Dime
So, you want your Web site to rank high on Google and other search engines.
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Tag: ROI
Advertising Costs Getting Too High?
Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is…
Does RFID equal ROI?
The promise of RFID is the dream of every supply chain manager -- enabling the accurate real-time tracking of every…
Why Most Marketing Videos Dont Work
Every now and then I will meet someone who has commissioned a marketing video that did not work for their…
Are Your Marketing Dollars Being Spent on the Right People?
When it comes to bringing in new clients, the biggest mistake I see people make over and over again is…
Evaluating ROI for Anti-spam Initiatives
Nearly 36% of all e-mail messages received today are spam, according to a recent NetIQ study of 750 small and…
Measuring the value of HR solutions
The best way to build broad endorsement -- and gain financial approval -- for new investments in HR solutions is…
CRM ROI: Fact or fiction?
Getting analysts to agree on the potential returns of CRM is nearly impossible. Several reports published in 2003 claimed that…
Is Your Marketing Strategy Killing Your Profits?
With the wrong marketing strategy you could be killing your profits and limiting your business. Your marketing strategy is like…
Measure your Marketing Results
As a rule, I try to launch marketing campaigns only after I have the tools in place to measure the…
