Mailing Lists Keeping it Simple
The right direct mailing list targets people who want your product or service.
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Tag: ROI
Forrester: Online Marketing to Reach $26 Billion by 2010
Forrester has just released its U.S. forecast for online advertising. Overall, the confidence level with traditional advertising channels is eroding…
Email Marketing ROI Alive And Kicking
MarketingVox points to a story from eMarketer which cites data about email marketing and the return on investment associated with…
The Search Advertising Story and the Quest for Balance
Lisa Baertlein of AP weighs in with another story about the growing interest in paid search ads. The piece seems…
Think Twice Before Selling ROI
When we're selling to business people, our value proposition has to show a good return. Solid, credible Return On Investment…
goWholesale Provides DollarDays with Higher Conversion Rates and ROI
Vertical search engines such as goWholesale are delivering on the promise of generating higher quality traffic with a better ROI…
Are Windows And Linux Equal When It Comes To Maintenance?
A study conducted by Analyst Yankee Group, where the Group queried 509 companies, found Windows and Linux are equal, cost-wise,…
Using PPC To Maximize Your Search Engine Positioning ROI
The quest for higher search engine positioning on the natural search engines is generally the quest to increase revenue from…
Make More Money with Marketing Metrics
Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum.…
Effective List Management Can Save You Big
Let's talk about how to keep your postage costs down.
