The Numbers Game In Marketing Is Middle Management Work
Every PR practitioner struggles with questions about ROI. When we're talking about blogging that same question is present - and…
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Tag: ROI Measurement
7 Ways to Get Measurable ROI from Your Website
The Web has begun to mature. As this happens, managers are realizing that running a quality website is a very…
Measuring Online Ad Effectiveness, 2004
Research and Markets has added Measuring Online Ad Effectiveness, 2004 to their offering. The old mantra of advertising, Wanamaker's Rule,…
7 Ways to Evaluate Your Marketing Plan
Business owners often find it difficult to know whether their marketing tactics are working. This can be especially tricky when…
What Your Click Tracking Script Should Tell You
You run an ad spending $100.00. How could you possibly know how many people bought your product? If you don't…
Managers, Start Your PR
There'll never be a better time for a manager working for a business, non-profit or association to ask this question:…
Testing and Tracking Your Marketing Strategies
Developing and implementing a strategic marketing plan is an essential part of your success. However, unless you're testing and tracking…
Marketing Audits: Why Principles Of Accountability In Marketing Are Useful
More audits are being performed in financial departments today due to the irresponsible behavior of a few top executives. Why…
