I recently had a very enlightening discussion with our corporate PR agent. The topic of our conversation was how we could better leverage press releases and media placements on our corporate website. We are generating some great press, but the momentum is lost shortly after the release leaves the agents desk. This is disconcerting considering some of the recent numbers on how journalists are accessing the web to obtain corporate information. The recent Middleberg/Ross Media Survey indicates the following online habits of journalists:
Build In Added Idea Value By Developing Robust Project Objectives
Objectives should clearly state what you could expect to experience as a result of implementing the idea. What value will you gain? All of the project work should then be planned to deliver the expected results. It is helpful to keep the project statement visible for the team as objectives are developed. Keep a tight focus.Think at a higher level when developing objectives and you will deliver unexpected added value to the organization.