Facebook’s employees may soon get a special payday that goes well beyond the normal end-of-the-week routine. A new report indicates the company is raising $150 million in order to buy out workers’ shares and effectively give them a pre-IPO reward.
GoodStorm, Gift Cards Reward Procrastinators
Last minute gift shopping to do? Gift cards have increasingly been a choice for late shoppers, while the t-shirt purveyors at GoodStorm suggest giving a wearable, customizable present.
Aggregators: the Risk and Reward
Part of any good PR person’s job is to stay up on current events. Some may assume this job is even harder with the advent of blogs. While the quantity of content does increase, you can still work smart and not hard to collect and process only the news relevant to you and your target clients/industries.
10 No Cost, Low Cost Ways To Reward Affiliates and Downline2
One of the most fatal mistakes online entrepreneurs make is thinking that the rules that apply offline don’t apply on the Internet. Rewarding those who work for you online is even more vital than if they worked for you in a office.
10 No Cost, Low Cost Ways To Reward Affiliates and Downline
One of the most fatal mistakes online entrepreneurs make is thinking that the rules that apply offline don’t apply on the Internet. Rewarding those who work for you online is even more vital than if they worked for you in a office.
Weighing Risk and Reward
For years, one of my favorite quotes has been “you can’t steal second base with one foot on first.” Too many direct marketing users don’t understand the risk involved in keeping their feet on first base; they see only the risk of stealing second. An even higher percentage of direct marketers don’t seem to understand the risk of not swinging for the home run occasionally. Let’s look at a few specific cases in which the risk vs. reward axes are warped.
Dramatize the Emotional Reward to Increase Your Sales
I recently read about a survey conducted among new car owners. The researchers were trying to determine which ads had the greatest impact on the buyer’s decision to buy a certain car. What they discovered surprised them. Most of the new car owners they surveyed didn’t remember any ads influencing their decision to buy the car. But they did remember watching the ads numerous times AFTER buying their car.