Tag: reviews

Better Writing, Better Business: 4 Web Copy Reviews

A few days ago I spoke with Garrett to discuss some ideas I had for new articles, and he told me that he had countless requests for web site reviews. It seemed like a great opportunity to share my opinion on specific sites so I offered to write some reviews in lieu of an article. However, once I had a chance to look at the sites, I noticed that all the requests expressed more concern for finding the right key words and meta tags than they did for writing energetic, effective copy that attracts.

10 Decisive Tactics That Win Product Reviews

The benefits of a positive endorsement by the media can hardly be understated. Customers turn to the media to learn about solutions, and to help choose between potential offerings. Many prospective customers do not look beyond these endorsements and buy on the basis of their credibility. There is little question that “Two Thumbs Up” sells movies and a “5-star” rating sells hotel rooms. One PC-clone manufacturer told the author that their PC Magazine Editors Choice Award added about $5-million to their bottom line.

10 Tactics for Winning Product Reviews

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