More people are looking to online reviews, which are having a significant impact on their purchasing decision.
Usability Reviews Verify Good Work
While on a plane heading home from a conference I happened to meet the mother of a Human Factors employee for a well-known global Internet software company. As we chatted, she noted that when I spoke of my work, she could tell I wasn’t the critical type.
She’s a human behavior specialist. In her practice, she helps people who have suffered trauma. There’s a way that you listen. A way you offer support. I realized she was paying me a huge compliment if she noticed something about me and how I conveyed bad news to my clients.
Online Reviews Earn Raised Eyebrows
On Edmunds.com, the 1999 Daewoo Leganza received a “Consumer Rating” of 8.4 (out of a possible 10 points). The 2002 Aston Martin DB7 only got an 8.2. So please, please, please be careful when reading user reviews.
User Reviews’ Effects On Sales And Search Results
To a business, user reviews can be a valuable asset. They can also be quite a risk – what if the reviewers don’t like your products or services? Yet, as usual, knowledge is power (unless you know that you’re screwed), and so here are four things to realize when it comes to user reviews.
Business Reviews Added To Google Maps
Google will tap its users for business reviews to complement the ones they collect from other online sources and display.
The Power Of (Real) User Reviews
Murdok recently introduced a “Comments” section at the tail of each article, and it’s been great to hear from our readers. It’s also been fun to converse with company reps. But every so often, there comes a comment – usually from an anonymous individual – that is just a little too biased, and perhaps a little too informed, to be believable. This is bad.
Citysearch Reviews Deal For Insider Pages
A reviews-based local search company that had not fared well in the battle for eyeballs will become part of IAC’s Citysearch.
Insider Pages will be on the move, as they give up their Redwood City offices in favor of IAC’s four walls. Citysearch will plug in Insider Pages’ user reviews of local businesses, and have over a million of them to offer visitors.
Manufacturers and Product Reviews
Last year I talked about the Three R’s of Web Marketing, to be real, relevant, and responsive. But the truth is that being real is challenging. Let’s take a real-life example—do you expect product manufacturers to post product reviews?
We’ve all seen customer-posted product ratings and reviews on retail Web sites. Amazon’s got ’em. Shopping comparison engines do, too. And customers love to read them.
Google’s Policy on No follow and Reviews
I’m not exactly sure what caused all this secondary fuss about no-follow and reviews lately but I think it’s time someone pointed out that Google is being extremely hypocritical about the entire thing and using fear, uncertainty and doubt (FUD) to corral web publishers to their way of thinking.
Blog Reviews: Sharing Other Blogs
Blog reviews have enormous potential as blog posting ideas. Book reviews are already a popular topic for bloggers. Reading and writing about books and authors is a mainstream, and widely accepted blog posting idea.