One of the top obstacles that you have to get over is the prospect’s sensation that they are at risk when buying from you. The more they feel that they are at risk, the larger will be their reluctance to buy.
Scientists Astonished By Possible Alzheimers Reversal
Though many have thought it an eventually likelihood that the progression of Alzheimer’s disease could be halted or slowed, none have anticipated the implications of study done on mice where dementia was actually reversed.
Risk reversal .Getting paid for performance . one incredibly powerful approach
I’ve regularly written about the importance risk-reversal plays in dissolving buyer scepticism. As a way of allaying buyer fears, some of my clients have adopted money back guarantees and their sales have increased dramatically just as a result of implementing that guarantee.