Fleury and Rodrigues Separated at Birth? Come on, you have to admit, the resemblance is uncanny. I’m obviously kidding. I’m much better looking. His sizable bank account and ability to keep a beat probably balances the score though 😉
Rethinking Meta Descriptions and Title Tags
There is little question about the importance of title tags when it comes to SEO. While it’s true good content is an important aspect of a successful site, what good is quality content if the title doesn’t catch your attention? How many people would’ve read To Kill A Mockingbird had it been titled Hanging with […]
Rethinking the Web OS from a User’s Point of View
When Tim O’Reilly and others began using the term “Web OS” (or sometimes Internet Operating System) to talk about the evolving landscape of companies and web services, I was skeptical.
Rethinking the CEO-Chairman Split
Traditionally, in American businesses, the same person occupies the role of chairman of the board and chief executive officer, though this is gradually shifting to the European model. In most European, British, and Canadian businesses, the roles are usually split, in an effort to ensure better governance of the company, and in turn bring higher returns to investors.
Rethinking Free
“I have had to change my email address to [deleted], as usa.net is no longer offering their services for free, another indicator that the internet business environment is not what it used to be.”
Rethinking Your Business Strategy!
More than likely everyone has heard the quote by Michael Michalko of Thinkertoys who coined the phrase, “If you always do what you’ve always done, you’ll always get what you’ve always got.” Based upon the assumption that a different result or outcome is desired in regard to our business endeavors, it makes sense that we must be vigilant in our efforts to do things a little differently! But change doesn’t come easily to most people. While we want to see effective results, lots of people get stuck in what they perceive as the right way and resist change.
Rethinking The Product Life Cycle: Brand And Segment Maturity For The Next Century
The product life cycle has been part of marketing strategy since the late 50’s. All of us are either intuitively or intellectually aware of its five stages of introduction, growth, maturity, saturation and decline. Yet, this classic model now faces the same inevitability it predicted for brands and market segments. We all face a new reality wherein everyone knows the model, emulates it, then with alarming regularity…fails. Failure comes from the predictability of the strategies that we all believed were dictated by the model. Over the past five years we’ve seen mature core brands suffocate under their own weight like lost, beached whales on the shores of EDLP (every day low price) Beach.