While the economy boded poorly for brick-and-mortar stores over the holiday weekend leading up to Cyber Monday, Hitwise says business was pretty much booming for online-only retailers.
Online Retailers Had Solid Cyber Monday
With the economy in an official recession and the continuing talk of doom and gloom, comScore has released some positive numbers about online holiday spending so far this year.
Is Black Friday Good For Retailers?
Every year we suffer through the so-called "Black Friday", the day immediately after Thanksgiving that’s supposed to kick off the Christmas shopping season and is also traditionally the single biggest shopping day of the year. This means it’s a very important day for retailers, of course, but if you dig into the numbers, Black Friday is one of the worst days for retail establishments, not one of the best. Let me explain…
Tips For Online Retailers Preparing For Cyber Monday
With the official holiday shopping season beginning next week, U.S. retailers expect "Black Friday" (November 28 this year) sales will grow 1.2 percent.For "Cyber Monday" the first Monday after Thanksgiving, retailers expect to see growth of 2.4 percent, according to a study from BDO Seidman.Online sales are projected to grow 8 percent and gift card sales are expected to grow 5.1 percent.
Online Retailers Expect 15% Growth In Holiday Sales
The holiday season will be challenging for retailers but more than half (56.1%) of online retailers expect to increase sales at least fifteen percent over last year according to a study conducted by Shopzilla for Shop.org."Online retailers are resilient, but not immune, to the challenges of this holiday season," said Scott Silverman, Executive Director of Shop.org.
Majority Of Retailers Rely On Site Search And SEO
The overwhelming majority (90%) of U.S. retailers rank site search, search engine optimization (SEO) and email marketing as the most important ecommerce tools helping to promote their online businesses, according to a survey from SLI Systems.Forty-percent of retailers ranked social media tools, such as blogs and podcasts, as gaining importance, and 38 percent said that user-generated content is increasing in popularity.
Big Retailers Flunk Search Test
So, while perusing Google’s Hot Trends today I noticed a particular brand of digital camera was one of the top gainers in search queries: the Polaroid T730 Compact 7mp digital camera. Curious as to what’s so special about it, I googled it, only to embark on one frustrating journey.
Retailers Panic Over Google Site Search
Google made it easier for people to search within a small number of sites by adding a second search box to the top results for those retailers.
January’s Top Ten Online Retailers Identified
Following the holiday bonanza, January can be a dead month for many retailers. Recent numbers from Nielsen revealed the ten companies that best survived (in terms of online conversion rates) the quiet time.
Web Retailers Keep Holiday Shoppers Merry
Holiday shoppers report higher satisfaction with the online shopping experience this week compared to both last week and last year, according to the ForeSee Results Holiday Retail Benchmark.