In March of 2004 Yahoo! consolidated its paid inclusion programs and branded them under the Overture Site Match brand. Site Match allows you to submit sites to Yahoo, AllTheWeb, and AltaVista for a $49 review fee and a category based cost per click of $0.15 or $0.30. In other words Yahoo! combined their Pay for Inclusion with Pay Per Click.
Accounting for Non-Attributable Business Results
Trying to assess the impacts of marketing on business performance is a daunting task, celebrated long ago by John Wanamaker’s famous quote regarding not knowing which half of his advertising was wasted. The root of this problem is that, for most companies, as much as 40% to 80% of their business results cannot be attributed to any specific marketing activity.
Get Better Search Results by Specifying Preferred Geography
Searchers using Google, Yahoo, MSN and AOL are learning through experience that they can get better results by specifying their preferred geography in conjunction with a search term.
Microsoft Crawling Google Results For New Search Engine?
I was questioned today by a developer who was watching a particular IP address scan his site. The IP was 65.54.188.86 and is registered to Microsoft Corp. located at One Microsoft Way, Redmond, Washington 98052. This visitor was not sending the normal header information associated with a crawler to the web server such as an http robot name or identifying info or even a browser name.
Alert marketing – Get Google Search Results by E-mail
Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service. At first glance, this may seem most useful to companies who want to track certain searches within their industry, or to hobbyists who want to stay on top of changes in their topics of interest.
AOL Latin America’s Third Quarter Results
America Online Latin America’s net loss applicable to common stockholders for the quarter ended September 30, 2004, narrowed 17% from $28.6 million to $23.6 million and cash used in operating activities declined 67% from $9.5 million to $3.1 million from the same period a year ago.
Google Results Vs Yahoo Results
According to a Nielsen//Netratings study, Google holds the top spot for search engine destinations. However, if you take a closer look at N//N’s findings, you see that Yahoo and MSN share the second and third positions, respectively. Because MSN search is still using Overture to serve their search results more people are vicariously using the Yahoo method of search than they do Google.
24/7 Real Media’s Third Quarter Results
24/7 Real Media’s revenue for the third quarter, ended September 30, climbed 72.9% to $20.8 million from the $12.0 million reported in the same period in 2003 and rose 6.2% sequentially from the $19.6 million reported in the second quarter of 2004.
Mamma.com Reports Third Quarter Results
Mamma.com reported its financial results for the third quarter ended September 30, 2004.
FAST’s Third Quarter Results
FAST has announced financial results for the third quarter ended September 30, 2004.