As online shoppers become more discriminating, retailers must provide a consistently positive experience, according to a Shop.org study "The State of Retailing Online 2007", conducted by Forrester research.
Seven Things You Can Do To Build an Effective and Responsive Opt-In Mailing List
We’re assuming that the primary goal of any Internet marketing effort is to earn money consistently over a long period of time. It doesn’t serve us well to look only at short term goals. ‘Flash-in-the-pan’ success does happen for some people, but it’s rare, and by far not the rule.
Five Questions You Must Answer To Build an Effective and Responsive Opt-In List
If you seriously want to make a living from the Internet, no matter what you intend to market, you simply must develop and cultivate your own mailing list. That list should contain names and addresses of people who have expressed at least a general interest in what you have to offer.