Like a newspaper as well as any direct response marketing process, a web site’s front page must captivate its audience and cause them to read further. It must first grab a reader’s attention and then lead them to a specific outcome. However, when the mechanics of that very first page are ignored, it causes visitors to click out of a site from the moment they arrive.
Case In Point: Getting Your List To Respond
We all wish we could have ultra-responsive mailing lists, don’t we? The dream of most marketers is to send out their ezine and sit back to watch a flood of orders come in. After all, while we always DO want to provide good, solid information for our readers, we’d all be fibbing if we said our ezines were not a promotional tool as well. So how do we build a responsive list? Ryan Deiss of http://www.SiteSightings.com has some great information to share regarding his last mailing that we can all learn from.
Is FREE the Only Word You Respond To?
This article is going to start out sounding like an ad, but it quickly shifts to focus on the most important key to your success online and in business. You’ll neeed the background at the beginning to understand the rest.
How Will Your Business Respond To The Challenge Of Change?
Most new business owners expect to devote a lot of time and effort to getting their business established. Then, they plan to relax as the business “runs itself” and continues to grow. This was an achievable goal in the past. It isn’t today. Aggressive, innovative competitors and rapidly changing technology make it impossible to establish a system today that will automatically meet all future challenges.
Will Your Business Respond To Change?
Most new business owners expect to devote a lot of time and effort to getting their business established. Then, they plan to relax as the business “runs itself” and continues to grow. This was an achievable goal in the past. It isn’t today. Aggressive, innovative competitors and rapidly changing technology make it impossible to establish a system today that will automatically meet all future challenges.
How to Get People to Surf into Your Site and Respond
A successful Web site is an extremely effective sales tool since it has the ability to gain the attention of a captive audience and become quite profitable for those who follow some basic rules. Like all direct response marketing processes, it must first hook a reader’s attention and then move them to take some action. However, the mechanics of that very first page are often ignored. And such Web sites, although some of which get a large number of hits, never seem to produce the anticipated level of response let alone deeper traffic.