Bullet-Proof Your Business
Today's business environment isn't getting any easier, nor will it get easier anytime in the future. I'm not psychic but…
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Tag: resource allocation
Managers, Have You Been Shortchanged?
You have been if you're a business, non-profit or association manager whose public relations budget is focused largely on nifty…
A Checklist to Screen Ideas for Corporate Alignment
Increase your chances of success at selling new ideas to management. Understand that ideas create change. Change needs to be…
How Do You Spend Your 168?
Let's pretend that at the beginning of every single week, your bank account balance is always refreshed. It tops off…
Home Business Secrets: The Amazing Success Principle
Product Profit Analysis: Pinpointing Winners and Losers When a home business first starts, the instinct is to roll out every…
Stop Throwing Good Time After Bad!
We've all heard the old saying "throwing good money after bad" referring to losing more money on something rather than…
Understanding The Corporate Buyer
Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and…
The Importance of a Win/Win Orientation
Vice President of Marketing, Becky, simply couldn't believe that Vice President of Engineering, Mark, would go behind her back to…
The Accuracy of Demographics
Demographics are often an important piece of information that an advertiser will want before purchasing an ad on a web…
