If you have ever studied search engine optimization, then you’ll know that most educators place tremendous importance on performing good keyword research. After all, it’s true that we need to optimize our pages for the best phrases, or we will never realize our true traffic potential. It’s all about trying to attract the ideal audience of searchers to our Web site, right? Is that not what most of people do? They build a Web site offering their business services, then they say to themselves “How do I get traffic to my site?” For many Web site owners, their source of traffic is an after-thought.
SEM – Research Measures Success
Search engine marketing success comes from good research. By applying research to understand your competition and target audience, your optimization efforts will succeed. Remember when homework from school often required some research on your part to complete? It is much the same scenario for search engine marketing: you need to apply yourself by researching in order to understand your competition and target audience. Your visitors need to relate to you and understand your message and what you want them to do.
Keyword Research for Search Engine Visibility
Reader Question: I am a member of a group of small B&B’s (bed and breakfasts) who are planning to develop a “brand” for our district [something along the lines of “country hospitality on the coast”] We are interested in finding out what key phrases would be the most popular search terms used by our potential guests. We’ve collected customer profile data on our existing guests to establish the demographics of the target markets that we are aiming for. Now we would like to determine the best key phrases before registering a business name and deciding on a Web site URL etc. I’ve tested WebPosition Gold 2 but it only seems to operate with an existing site. Is there a way to do this with WP Gold 2 or is there another tool for this purpose?
Marketing Research Using The Internet
My Internet market research methodology takes about five minutes per topic. The goal is simply to determine if the topic has suffient demand/profitability characteristics on the Internet. I like to turn things into numbers so that apples can be compared to oranges.
Tread towards a successful Internet Research
Internet is a terrific resource containing billions of web pages dedicated to thousands of topics. Since the amount of information available on the Internet is so vast and mind baffling you may feel lost.
How To Conduct Your Own Research and Use It To Make More Sales
I received an email from a prospective client the other day. It was disturbing. The message stated, “…my customers aren’t buying and I don’t know what they want anyway. I’m adding new product lines all the time but nothing seems to work.” I could feel her frustration.
10 Steps to Research or Google a Topic
In a fast-paced industry like the communications and information technology, a manager needs to keep himself updated about the latest happenings in the world around him. When you publish an Ezine or contribute articles, often you face “writer’s block”. The next step would be to contribute towards some innovative and creative solutions to gather material for your next article.
Guerilla Research With Web Site Audiences
In the world of web site development, there is a popular pastime and it’s not baseball. It’s the inevitable debate that arises regarding the content of a web site.
Prior to cognitive maps and paper-based prototypes, there is the traditional imbroglio: “The client wants this feature on the site,” or “the marketing department thinks that this would be a cool function.” Within the project team, everyone has an opinion. What’s missing from the debate? It’s not what – it’s whom: The Audience.
How to Research on the Net
When you sit down to write, whether it be a short article or a full blown ebook, it’s smart to research your topic thoroughly before you begin. Even when you are writing about a topic that you are familiar with research will uncover recent news, developments, tools, techniques, and statistics. This information can shed new light on your topic and add a higher level of interest to your writing. I find it helpful to hunt down information in the search engines, article directories, and in resource sites. Below are my top resources for researching.
Use Product Research to Position Yourself as the Expert
You have an idea for a new product or service, want to get feedback from prospects and position your firm as the experts. How do you do this when you haven’t ever provided the particular service or sold the product?