Over half of Americans (58%) turn to the Internet when they want information about health, educational, financial, legal and career issues according to a new Pew Internet and American Life Project study.
A Fun Day for Retail Research
Today’s a fun one for retail research.
First, I received an update from Compete’s blog deconstructing the myth of Cyber Monday:
Market Research Continues to Move Online
A few months ago, I wrote about online panels, and I am finding more and more marketers moving their market research online.
Shop.org Summit: Dangers Of Keyword Research
Looking for great keyword choices for your ad campaign? What you’ve found so far could be damaged goods.
Things To Remember When You Research Blogging
Forgive me. I err on the side of art. That means I don’t like formulas much. Formulas give us over-saturation of reality shows, twisted versions of pure originals, and Spice Girl reunions. While I understand that making the intangible tangible can be valuable, the true visionaries pay no attention to how you’re supposed to do it.
Long Tail Keyword Research
Not long ago I blogged about Crazy Egg Website Conversion Tests, which I thought was a pretty neat little tool.
One of our readers suggested trying HitTail, which is certainly not the same thing, but is very, very useful for anyone trying to learn something about a website’s visitors. It is a long-tail keyword research tool.
Consumers Research Products Online,Buy Offline
A new survey from Accenture finds that the majority of U.S. consumers use the Internet to research products but prefer to make their purchases offline.
Consumers Research Products Online,Buy Offline
Online Car Research Picks Up Speed
If you’re going to do some car research, odds are good that you’ll be doing it online. A new study indicates that consumers are turning to the web more than ever – and they’re turning, more specifically, to manufacturers’ websites. “Offline” resources, by comparison, seem to be dwindling in terms of importance.
Google Research: Conference and Hard Drives
The Google Research blog has announced they will be holding a conference on scalable systems on June 23 in Seattle. They’re soliciting speakers and offering free food, all in an effort to spread knowledge about systems that scale in order to handle big jobs for huge amounts of people.
Online Research Influences Offline Sales
Online browsing and research will increase offline retail sales by 12 percent over the next five years according to JupiterResearch. In their new report, “U.S. Online Retail Forecast, 2006-2011” growth of offline sales will reach 40 percent of total U.S. retail sales.