Jim Horton is talking about reputation destruction, and his post on ruined CEO reputation coincides with a story a friend told me recently of how he suspected one of his competitors might be spreading rumours about his company to damaging effect. Both are offline examples, so what of online reputation crisis management?
Word of Mouth Marketing Relies on Reputation Not Branding
Todd over at the A Penny For Blog, shares some great insights on word of mouth marketing (WOM). Check it out.
Links Are All About Reputation: An Interview with Mike Grehan
Linking is a hot topic these days — anyone with a Website and an interest in search engine traffic knows that you have to get some good incoming links in order to be found in the search engines. However, most people are a little lost when it comes to landing them.
Rising Above The SEO Reputation
How many times have you seen an article referring to SEO (search engine optimization) as a “Black Art” or “underhanded”, “manipulative”, “sleazy”, “deceptive”, “sneaky” etc. I could go on and on but you get my drift. The thing is – our industry has a pitiful reputation which is being reinforced on a daily basis by the media and word of mouth.
Your Worldwide Reputation
An important and distinctive factor to remember when weighing in all of the factors contributing to the success of your web site is your worldwide reputation.
That’s right. Although your market might be vertical or local, everything you do regarding customer relationships contributes to a worldwide reputation for you and your business.