WOT, also known as Web of Trust, has launched the world’s first online tool for reputation rating.
Reputation Management & Legal Threats
When a company’s reputation comes under attack, it can be tempting to bring in the company attorney and fire off a "cease and desist" letter. Unless you’re responding to something that is clearly libelous, trying to cover up your mess by threatening the messenger usually backfires–in a big way.
Reputation – Both Corporate & Personal
It has been an interesting week – a few blog posts out there attacking others, a nice article on online reputation that was syndicated from the Seattle Times, and a phone call via Facebook asking me about … defending your reputation because of blogs.
Survey: You Must Manage Your Own Online Reputation
Results from a new survey reveals that half of all employers surveyed said that they search online for information about prospective hires at least some of the time.
Managing Your Reputation
Have you ever been hanging out, randomly searching online and found something negative about yourself in a search engine results page?
NYT Archives Causing Google Reputation Nightmares
It seems the New York Times search engine optimization efforts are working well–maybe a little too well for some.
Now that more of the NYT’s archives are appearing in Google’s search results, many individuals are finding their past is catching up with them. Worse, it’s the NYT’s version of their past that contains misinformation.
Local Businesses Need Reputation Management Too
If you think it’s only large businesses that need to worry about their online reputation, the Wall Street Journal wants to remind you otherwise.
They take a look at the effects of negative reviews on small businesses and give an example of a spa owner who discovered she had a 2 1/2 star rating on Yelp.com.
SEO Spawns Reputation Management Firms
SEO services have been around a while now, but it seems the industry has gone to a new level. It’s not just about getting noticed, it’s about getting noticed right, and companies are offering guarantees that will happen in the search results.
Online Reputation Management a Big Trend This Year
We’ve already seen an increase in news related to online reputation management in the last few days, and now Wired magazine lists it as one of the top trends for 2007.
Their excellent article “The See-Through CEO” looks at how businesses are becoming more transparent with their communications and how consumers are wielding a lot of influence over your online brand equity.
Online Reputation Management Basics
As much time and effort that marketers put into improving visibility within search results, not all search engine ranking pages (SERPs) are good. Increasing numbers of companies are experiencing the sharp edge of the sword from disgruntled employees or customers taking advantage of the amazingly simplistic process of publishing content to the web.