You know that getting publicity is vital to the health of your business. You probably also know that e-mail is the way most publicity seekers get in touch with reporters to score that precious coverage. Here’s what you don’t know: The vast majority of e-mails sent to journalists never get read.
To Make News, Solve a Reporters Six Basic Problems
Like anyone at any job, every journalist faces the same basic set of challenges every day. For the journalist, there are six of these fundamental problems.
Sharpen Your News Peg to Hook Reporters
Of all the journalism concepts that PR pros should know, the least understood and the most misinterpreted is the news peg. You cannot hope to succeed as a PR Rainmaker if you fail to grasp this basic idea.
To Maximize Your PR, Get in the Reporters Rolodex
If you had to choose just one tactic above all others for gaining consistent and positive attention from the news media, here is the one you should choose: Get your name in the Rolodexes of the reporters who can do you the most good.
Three Ways to Help Reporters See Your Story as News
At the core of PR Rainmaking is the question: “What makes a story newsworthy?” If we cannot answer this question, then we have nothing to guide us in the selection of story ideas.
Why Reporters Like ‘Bad’ News
Whenever you deal with the news media, there is a primary rule that you must keep in mind at all times.
How to Sell Your News to Reporters
If you want create a PR campaign that is effective and consistent, you must learn to market your story to the news media. You must learn to treat reporters as the customers who will either buy or reject your product: raw news.
How to Market Your News to Reporters
If you want create a PR campaign that is effective and consistent, you must learn to market your story to the news media. You must learn to treat reporters as the customers who will either buy or reject your product: raw news.