BusinessWeek’s Sarah Lacy says she did her best interviewing Facebook CEO Mark Zuckerberg during yesterday’s SXSW keynote. The (hostile) crowd there begs to differ.Add to the drama a quote destined for the annals of the Professional Journalism Hall of Fame, if there is such a thing, a message to the crowd from Ms. Lacy:
BBC Reporter Supports Social Media
Some people see a distinct gap between bloggers and “real” journalists, but Ben Hammersley, who works for the BBC, may change their minds over the next two weeks; Hammersley intends to do his job using social media tools and sites.
Jailed Chinese Reporter Joins Suit Against Yahoo
When a Chinese reporter was imprisoned due to Yahoo’s loose lips, the reporter’s mother filed a lawsuit on his behalf. Now, although he is still in jail, Shi Tao’s name has been added to the suit.
American Reporter’s Arrest Captured On YouTube
I may have spoken too soon yesterday, lauding the freedom of the press in America, contrasting it with Venezuelan President Chavez’ takeover of the airwaves. I didn’t speak out of turn, however, when sharing a sincere appreciation for the power of YouTube.
At CES as a Reporter (OK, a Blogger)
This is the year that CES has fully opened the door for bloggers to apply, and then worked with the Blog Business Summit people to “vet” the bloggers to make sure that they had not just started a blog a couple days prior to get a blogger pass.
Times Reporter Miller Jailed
Judith Miller gets incarcerated for a story she never wrote about the disclosure of CIA employee Valerie Plame’s identity to the media.
Reporter Suspended For Trashing Paper In Blog
PaidContent has an interesting take on the St. Louis Post-Dispatch reporter who was suspended for writing a pseudonymous blog titled “Rage, Anguish and Other Bad Craziness in St. Louis.”
TV Reporter Shares the Secrets of Getting Covered on the News
Do you have a great idea for a story, but no clue how to get it in the news? Are you tired of pitching press releases the news media simply ignores? After twenty years of beating the street as a TV reporter, I have a scoop for you: the media needs good stories. But most stories are pitched so poorly, they are lost in the blizzard of faxes that blanket every newsroom. So, here are five steps to increase your chances of getting covered that even some PR pros don’t know:
Inside the Mind of the News Reporter
The first rule of PR Rainmaking is to approach reporters as customers.
Find out what they want, then give it to them in a way that benefits you and your company. This requires us to learn how to think like a news reporter.
For this journey, there may be no better guidebook than James B. Stewart’s “Follow the Story.”
How to Spoonfeed Your News to a Reporter
Always remember: A journalist is nothing more than a professional undergraduate.