CMS Watch, which evaluates and reports on content-related technologies, has issued a report saying that Yahoo Web Analytics (formerly IndexTools) is better than Google Analytics in a number of key areas.
Report: Twitter Secures $250 Million Valuation
There was some excitement generated this weekend when rumor spread about Twitter nailing down a third round of venture capitalist funding, effectively raising its value to as much as $250 million.
Report: Online Retailers Moving In Right Direction
The news may be a little hard to believe today – the Dow has closed down about 221 points – but a fresh report from Compete says that online retailers aren’t having such a bad holiday season. In fact, thanks to a charge led by Amazon, the latest unique visitor stats are pulling ahead of the levels set in 2007.
Report: High Point Passed For Some Holiday eCommerce Traffic
Here’s hoping eCommerce sites are satisfied with the number of shoppers they’ve received so far this season; a new Hitwise report makes it look like things have already crested in at least one respect. Yet there may be ways for retailers to succeed, and consumers are certainly in a good position.
Report: People Unwilling To Pay For Ad-Free Sites
Some individuals will, without thinking, spend $40 on a single meal. Others will buy a few DVDs they’ll watch only once each. But the results of a new survey indicate that a lot of folks aren’t willing to pay 40 bucks in order to see ad-free versions of their favorite sites for a whole year.
Report: Roughly One-Tenth Of Brand Searches “Hijacked”
Companies put all sorts of time and effort into getting people to search for certain terms. This happens with the expectation that people will then visit corporate sites, but a fresh Hitwise report relays the somewhat threatening news that about 13 percent of searchers wind up somewhere else.
New Report Documents Insanely Long Tail Of Search
When something seemingly insignificant is able to control a more powerful entity, talk of the tail wagging the dog occasionally comes into play. But according to a new report from Hitwise, the long tail of search is capable of something more akin to launching the dog into orbit.
Report: YouTube To Offer Feature Films
Google didn’t exactly deny reports YouTube would be streaming full-length feature films sometime within the next three months. In fact, it was more of a well, we’re talking to lots of people right now.
Report: Facebook Making Gains On MySpace
Nielsen Online has released some new numbers concerning social networks, and things aren’t looking too great for MySpace. While the News Corp property is still ahead of Facebook in terms of unique audiences and the length of users’ sessions, the one stat has leveled off and the other has fallen.
Report: YouTube Preparing HotSpots Tool
Suppose that, whenever a certain television character entered a bar, viewers changed the channel instead of happily shouting "Norm!" NBC would have wanted to know, and now YouTube’s content creators may gain a similar sort of insight into what users do while watching their clips.