What’s the biggest threat to a centralized organization? Decentralization, of course. Like antimatter to the AP’s matter, the populous Web built a new publishing reality Old Media would rather not face: they’ve lost control of the news.
Searching for Video Relevance
Google has started integrating audio indexing or "GAudi" (Google Audio Indexing) into video search. The company hopes to eventually apply it to all YouTube videos, but so far it is only limited to a narrow selection. The experiment began as an iGoogle gadget for political videos, but has now become a Google Labs project, though it is still only being applied to the "Politicians" channel of YouTube.
We Can’t Judge Relevance
Yesterday, I argued that Microsoft’s search engine update, which included highly touted relevance improvements, did not and will not ultimately improve their fortunes.
To state things a bit more strongly: I think that relevance cannot be a selling point for a search engine, and not just because Live’s update was just catching them up to the level of many other popular search engines. In fact, I think that it’s hard for any of us to truly evaluate “relevance” in results.
Relevance…Is it Relevant?
As we mentioned Friday, Live Search is very proud of itself for finally making its results relevant. Unfortunately, I think their relevance push was obviously too little, too late.
Live Search Continues Down Relevance Road
The Live Search team at Microsoft has been working on making their centerpiece product more effective at recognizing equivalences, and knowing when ‘the’ needs to be part of the query.
Relevance in Marketing
Good marketing comes in two forms, not one. There is marketing that is relevant, appears at the right time to the right people and is likely to influence actions. This is the kind of marketing that everyone in the industry strives for. It’s what we think is good.
AdSense Relevance In Blogs Revealed
The continuous battle for relevant ads and the profitable clicks that they can attract on a blog has been a difficult one for the blogger who really needs to see at least a trickle of a revenue stream.
Gates Sees MSN Passing Google In Relevance
Delivering relevant search results was the cornerstone upon which Google built its search advertising fortunes, but Bill Gates sees a new model for search relevance arriving with the MSN brand emblazoned on it.
Digg Could Revolutionize Search Relevance
Users of Digg.com know how effective the process for promoting stories by votes or “diggs” has become; imagine if Digg was the way to get into a new search index with a Google-like algorithm to deliver results from it.
Blogs and SEO: Theme Relevance
Blogs provide search engine optimization (SEO) power by their very design. The blog strength lies in keyword rich content and in the abundance of inbound links.