IAB Releases Commercial Video Guidelines
The Interactive Advertising Bureau (IAB) recently released a set of guidelines for creating online video commercials as well as a…
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The Interactive Advertising Bureau (IAB) recently released a set of guidelines for creating online video commercials as well as a…
Wagging its tail as it chews on a meaty bone of statistics, meta-search engine Dogpile.com conducted a study in conjunction…
In part of his response to my post on the press release meme, Eric Schartzman wrote, "...it's tough, in today's…
What do you do with junk mail? Are you like me? I toss this stuff without opening it - unless…
I've been following a meme lately on the value of press releases. Amy Gahran suggests, from the standpoint of their…
Google has released its toolbar for Firefox, its first product designed specifically for a non Internet Explorer browser. While some…
"The press release is dead, someone please tell the clients," Sally Saville Hodge writes for Marketing Profs.
It is a fact of life that press releases influence the current price of a stock. People react emotionally and…