The Interactive Advertising Bureau (IAB) recently released a set of guidelines for creating online video commercials as well as a compliance program to assist advertisers identify publishers and technology providers that follow the guidelines. Some big name Web companies have signed on to the compliance program like Yahoo!, Walt Disney Internet, MSN, Fox Interactive, CBS, and NY Times Digital.
Dogpile Releases Study Favorable TowardDogpile
Wagging its tail as it chews on a meaty bone of statistics, meta-search engine Dogpile.com conducted a study in conjunction with the University of Pennsylvania and Pennsylvania State University that shows Dogpile.com is better than everybody else. If you’re interested, I did a study of my own showing that Einstein was an imbecile when compared to the electrifying brainpower emitting from my gargantuan cranium.
Press Releases For All
In part of his response to my post on the press release meme, Eric Schartzman wrote, “…it’s tough, in today’s 24/7 news cycle where everyone has access to the newswires online, the segregate a news releases to just the news media.”
How to Write News Releases That Get Noticed
What do you do with junk mail? Are you like me? I toss this stuff without opening it – unless I see some benefit. Publication editors do the same. They toss news releases that don’t demonstrate a benefit to their audience.
The Real Value of Press Releases, Search Engine Marketing
I’ve been following a meme lately on the value of press releases. Amy Gahran suggests, from the standpoint of their value as a PR mechanism, that they need to be put out of their misery.
Google Releases Firefox Toolbar
Google has released its toolbar for Firefox, its first product designed specifically for a non Internet Explorer browser. While some Google products work with FF, none of them have been exclusively produced for the popular open-source browser.
Blogs are the New Press Releases
“The press release is dead, someone please tell the clients,” Sally Saville Hodge writes for Marketing Profs.
How To Get Online Press Releases On Your Stocks Before Others Hear About Them
It is a fact of life that press releases influence the current price of a stock. People react emotionally and buy stocks on good press releases, and sell stocks on bad ones, regardless of the validity of the press release. If you can get the news first, you can be in a favorable position to take advantage and gain financially. This article describes how to obtain online stock press releases when they are first announced.
Will Blogs Replace Press Releases?
Scott Baradell cites an Economist article in which Bruce Lowry of Novell foresees blogs “completely replacing press releases within 10 years.” The argument goes like this: The Net has promoted transparency.
Microsoft Releases Beta of System Center Data Protection Manager
Yesterday, Microsoft announced the beta release of their Microsoft System Center Data Protection Manager (DPM). The utility was designed to provide a continuous disk-based backup and recovery solution for the Microsoft Windows Server System.