As with other areas of promotion, search engine optimization can be approached from several angles. Most SEO experts talk about optimizing your website for better search engine placement, but if that is all you’re doing to increase your company’s online presence, then you’re missing at least one very important pat of spreading the word. Today’s lesson: the power of the press release.
Release from Google Sandbox Only to Search the Playground
The Google Sandbox Effect has been discussed at length in our case study of a new website first crawled in May by Googlebot.
Using The Online Press Release Link Building Strategy
If you market any type of product or service, your online marketing strategy should include the distribution of online press releases. They are fairly easy to write and can potentially get you lot’s of media publicity which, in most cases, will increase your sales revenue.
The Press Release Meme
The “press release is dead” meme just won’t go away. Every time you turn around, somebody is proclaiming that blogs will replace press releases.
Acronym Alert: EMC To Release DMX-3, IBM VP Unimpressed
Described in smug detail by IBM as “monolithic,” EMC’s new Symmetrix DMX-3 data-storage system will be biggest system on the market, just shy of a beached whale.
12 News Release Alternatives
Amy Gahran has requested some alternatives to the news release. Here are a dozen blog/RSS-free ideas to consider.
Let Your Press Release Get Tipsy
When selling services, especially online, it’s often difficult to ‘show’ people what it is your business offers.
EA Will Miss Godfather Release Date
The videogame property based on the book and movie The Godfather has been delayed by Electronic Arts until 2006.
Microsoft Data Protection Manager Release Announced
Microsoft wants users to have control of their file backups and recovery, and do it with a hard disk instead of a tape.
10 Secrets to Get Your News Release Noticed
It’s difficult enough running the day-to-day aspects of any online or brick & mortar business, let alone trying to drum up new business as you go. But even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales support, news releases can make your company grow faster.