First HP did it, now Cisco Systems has issued a Social Media Press Release. Not only is the release on the News@Cisco site, but it’s been distributed as a MarketWire press release (shown here picked up by CNN/Money—interestingly without the videos, but links to them instead).
The Relevance of Social Media Releases in Modern PR
A look at the relevance and evolution of Social Media Releases in the evolving PR landscape, highlighting key events and debates from 2006.
Yahoo, Capital One Release “Saving Zone”
I liked Capital One’s “barbarian” commercials, and for the foreseeable future, that’s what’ll come to mind whenever I think of the company. But a new association has taken place, as well, because Yahoo and Capital One have teamed up to create the “Capital One Saving Zone.”
Is Facebook the New Press Release?
Robert Scoble recently asked whether or not Facebook may represent a new kind of press release.
Insight Into Google Via Press Release Analysis
Would it surprise you to know that Google has dedicated less and less attention to “search” over the years? Conversely, the company’s talking more about “revenue.” These, anyway, are the conclusions that one might draw using Philipp Lenssen’s Google Press Release Analyzer.
EFF Sues For Release of NSL Abuse Records
On the heels of Congressional hearings and extensive media coverage of a Justice Department report documenting abuse of privacy measures, the Electronic Frontier Foundation is seeking an emergency order that would require the FBI to surrender and make public all records regarding the misuse of National Security Letters (NSLs) to collect private information from American citizens.
Social Media Release in Spotlight Again
Here we go again, but this time the discussion is finally happening among those who can benefit from the discussion the most – the PR industry. We took the conversation offlline to convince PR to be more effective with press releases first, before they can worry about the “why, how, when, and where” related to social media releases.
Press Release: Google Apps Premier
Google Press Release:
MOUNTAIN VIEW, Calif., February 22, 2007 – Google Inc. today introduced Google Apps Premier Edition, a new version of Google’s hosted services for communication and collaboration designed for businesses of all sizes. Google Apps Premier Edition is available for $50 per user account per year, and includes phone support, additional storage, and a new set of administration and business integration capabilities.
Getting the Social Media Release All Wrong
After spending a week writing “Social Media Killed the Press Release Star,” which painstakingly explains in great detail the need to improve the content and overall relevance of PR and press releases as well as putting a microscope on why the hell a social media (or let’s just call it “an overhauled”) release WILL exist, people still don’t get it.
Sony to Release Internet Ready Television
Sony has unveiled a new TV feature called “Bravia Internet Video Link” that will allow most of its new televisions to access free Internet video content. Online content, including high-definition feeds, will be available from providers such as AOL, Yahoo, Grouper, Sony Pictures Entertainment and Sony BMG Music.