Why? Because sooner or later, virtually all business, non-profit and association managers must alter individual perception leading to changed behaviors among their most important outside audiences.
What Does the Public Relations Client REALLY Want, and Why?
It’s not unusual for clients of service providers to insist that their budget dollars be quickly applied to a variety of flashy tactics. Yet, when pressed, many acknowledge that what they REALLY want for their money is visible, end-game change.
Blogs’ Impact on Analyst Relations
The Yahoo! account team over at public relations firm Fleishman Hillard brings us a great example of the impact blogs can have on analyst relations. And since I am no longer at an agency, I have no problems submitting it up for your review.
Defining The Relations Between Blogs, E-zines, RSS And E-mail
The best way to explain something new – like blogs for example (yes, they are new to most of the world) – is to compare with things people actually know.
Tips For Successful Media Relations
If you’re a PR pro, you have your text books and you’ve done the training on how to relate to journalists and how to handle media interviews.
Improve Shareholder Relations Via Blog
There’s a an extremely good report on IR Web Report, published yesterday, on why corporate boards should blog to improve their communication with shareholders.
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning, preparation, and follow up.
Public Relations: Toast?
Could be, when unit managers in businesses, non-profits and associations don’t get the really important external audience behaviors they need to achieve their department, division or subsidiary objectives.
Do-It-Yourself Public Relations
“Advertising is what you pay for. Publicity is what you pray for.”
What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make yourself known amid all the noise and confusion? One thing is for certain. You may or may not have a budget for marketing and promotion but you want to get the most bang for your buck.
What Is “Best Practice” Public Relations?
Why, public relations that stays true to its fundamental premise, of course.
In a nutshell, “People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action those people whose behaviors affect the organization, the public relations mission is accomplished.”