Microsoft says that reference search sessions average over 9 minutes in length and over 6 queries per session before the user finds what they are looking for. With that in mind, the company is highlighting how Bing handles reference material.
There is clearly great emphasis placed on Wikipedia results, and I have to admit that as I began to read Microsoft’s explanation, I was starting to think, "Why not just cut out the middle man and search Wikipedia?"
The company says things like: